Our Secret Sauce

Our purpose

Our purpose is to make it better.

We are guided by our purpose. We are passionate about making an impact. A focus on culture and internal development drives industry-leading engagement scores which translates into exceptional customer ratings.

Our vision

Our vision is to be the most loved wherever we play.

With the most loved electricity brand in NZ, a history of topping growth in NZ and Australia, and marketing leading NPS / eNPS, we are proud to make it better for our people and our customers.

Our manifesto

  • We began as a few (crazy) Kiwis who wanted to shake up the power industry
  • We have grown into a global team of mavericks who dare to be different
  • We believe creativity, innovation and technology can deliver something incredible for us, our customers and our world
  • We find magic in simplicity, and seek out solutions with the unassuming strength of an ant
  • We embrace the unknown, treasure insight and meet challenges with curiosity and bravery
  • We are a community at heart, and we know we're unstoppable when everyone has the freedom to be themselves
  • We enjoy the ride and love to celebrate milestones together with cake, beer or biryani
  • We're game changers, we're fearless and we care
  • We can do just about anything from here
  • We are The Energy Collective

Our signature experiences

To be the most loved wherever we play, we focus on being the best place to work, with a culture that empowers people to go after our vision, and to be led by our purpose. We grow our people while we grow our company.

Our signature experiences are:

  • A growth academy that allows our people to learn and experience different parts of the business. We have a leadership growth forum to build the next generation of leaders
  • We show we care for our staff with an extra week's leave called Me Time, volunteer days, parental leave benefits and support for flexible working
  • We share our success with 'Our Collective Shares', meaning that all of our people can own a share of The Energy Collective
  • We embrace the ethos that freedom is the path to responsibility; we’re light on policy and high on initiative and empowerment. As a business we practise swarming, where people collaborate in cross functional groups from around the business. This drives collective intelligence, real-time collaboration, and fluid leadership with no explicitly defined roles

Our team

  • Diverse team of ~280 across three locations in New Zealand, Australia and India
  • Extensive business, retail, energy and technology experience across the management team (including founders)
  • ~120 strong software development team in Hyderabad with technology strategy driven by the NZ-based Butter House expert team
  • Acknowledged as industry leaders in marketing, finance, culture and business growth

Award winning employer

We received three golds at The Stevie Awards for Employer of the Year (Energy and Utilities) and Most Valuable Employer (COVID response), as well as a silver for Achievement in Employee Engagement.

Carbon neutral

Our offices in Auckland and Brisbane are certified carbon neutral or zero. This is part of our ongoing drive to make a dent in the energy transition, acknowledging our role in helping to build a more sustainable future.

Inclusion & diversity

We’re a community at heart, and we know we’re unstoppable when everyone has the freedom to be themselves.

We believe this is when you can tap into someone’s potential, allowing authenticity to be the foundation to realise our platform to make it better.


of our team are men and 


are women

We represent


different nationalities


of our employees are millennials

Our average age is